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A fresh CGI vision that feels like a TT reborn
Audi's recent Concept C has stirred debate about the brand's design direction — and a striking unofficial CGI project has amplified the conversation. Created by Max Troicher, an experienced exterior designer now at Genesis Europe, this virtual Audi Quattro concept imagines a compact, driver-focused coupe that channels the simplicity and spirit of the original Audi TT while nodding to modern Audi design cues.
Why the Quattro concept matters
The push-and-pull between electrification and the desire for classic internal combustion excitement is central to the current market narrative. While Audi is clearly advancing with electric coupes that include simulated gear shifts and enhanced sound design, Troicher’s CGI proposal asks a different question: is there still room for an analogue sports coupe bearing the aesthetic and emotional DNA of the TT?
This imagined Quattro leans heavily into heritage styling without copying the Concept C. It features a large, squared-off and blacked-out grille, narrow LED headlights and taillights, compact two-door proportions, a muscular widebody stance, and a sweeping rear with an integrated wing and twin exhaust outlets. Six-spoke alloy wheels and classic proportions make the design read both modern and timeless.
Highlights:
- Compact two-seat layout reminiscent of the original TT
- Widebody treatment and short overhangs for a sporty silhouette
- Integrated aero elements: rear wing and subtle side intakes
- Design balance between contemporary Audi language and retro cues
Design influences and the TT legacy
Troicher explicitly cites respect for Audi Design's Concept C and uses it as a springboard rather than a template. The CGI Quattro borrows the Concept C's confident surfacing while reintroducing the purity of the TT: lightweight appeal, simplicity of lines, and sporty proportions. For enthusiasts, the result feels like a spiritual successor rather than a direct continuation — and that distinction matters in debates about model lineages and naming.
Performance and powertrain: imagined, not promised
The CGI maker clearly prefers an internal combustion engine for this concept. While Audi is moving toward electrification with high-performance electric coupes, there remains a vocal audience for ICE sports cars. Possible market approaches include:
- A limited-run ICE model to satisfy purists and collectors
- A hybrid variant to bridge performance and emissions targets
- A fully electric version that retains simulated mechanical feedback
None of these are official Audi plans, but the concept highlights commercial opportunities and customer appetite for different powertrain strategies within a single model family.
Market positioning and what Audi could do
If Audi pursues a small sports coupe again, it faces choices: badge the car under a revived TT name, launch it as a standalone Quattro halo model, or use Concept C as a basis for a new electric coupe while keeping an ICE performance model as a limited special. Each route targets a different buyer: mainstream fans, brand loyalists, or collectors.
Quote to consider:
- "Design that respects heritage while looking forward is the sweet spot for niche sports cars today."
Whether Audi will blend electrification with nostalgic design or resurrect an ICE-focused TT remains open. What Troicher’s CGI project accomplishes is spark a concrete discussion: even in an EV-first era, evocative sports-car design still has influence and demand.
Final thought
This unofficial Audi Quattro CGI is a reminder that great design can provoke possibilities. For enthusiasts tracking Audi, it’s a compelling nudge: reintroduce the essence of the TT or reinvent it for a new era — either way, the appetite for a compact, charismatic sports car is clearly alive.
Zdroj: autoevolution
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