3 Minuty
Eva Adamczykova, world champion in snowboardcross known for her painted mustache and infectious laugh, spends almost as much time behind the wheel as she does on the track. In peak seasons she drives up to around 40,000 km a year—mostly in winter conditions, shuttling between mountains, tunnels and ski-lift parking lots. Her car choices reflect a clear priority: comfort, space and safety for long transfers between training, races and media commitments.
Brand Partnerships and Garage Line-up
For many years Eva was one of the faces of Toyota in the Czech Republic. The Toyota RAV4 was a long-time favorite—praised for its reliability and roomy interior. Smaller models like the Toyota Aygo also appeared among her cars for city runs. More recently, thanks to a partnership between the Czech Ski Association and BMW Invelt, Eva and other elite Czech winter athletes have moved into BMW vehicles, typically German SUVs offering more cushioning and cargo space for equipment.
Why SUVs appeal to Czech winter athletes
SUVs with all-wheel drive, higher ground clearance and generous boot space make sense for drivers who regularly traverse snowy mountain roads. Czech drivers value heated seats, robust traction control and practical infotainment systems—features that help during long transfers and cold starts.
Vehicle Specifications, Design and Performance
Whether it was the RAV4 or a BMW SUV, Eva prioritized models that combine practical design with reliable performance. Typical specifications that appeal to her profile include:
- All-wheel drive systems for winter handling
- Comfortable, adjustable suspension for long distances
- Spacious cargo area for helmets and boards
- Modern safety tech: lane assist, adaptive cruise and strong crash protection
- Infotainment with Bluetooth, Apple CarPlay/Android Auto for podcasts and audiobooks
These specs are aligned with what many Czech consumers now expect from midsize SUVs. On the Czech market, models like the RAV4 keep strong resale value and steady demand; BMW SUVs are positioned a step higher in price and premium feel.
Market Positioning and Czech Automotive Trends
In recent years, compact and midsize SUVs have dominated sales in the Czech Republic and across Central Europe. Buyers in Prague, Brno and regional areas increasingly choose reliable, high-clearance models for winter safety. Pricing trends in the Czech market show stable demand for used RAV4s and rising interest in premium SUVs from BMW, reflecting a wider European move toward SUVs.
Comparison with nearby markets (Lietuva)
Similar trends can be seen in Lietuva: Lietuvos automobilių rinka shows growing SUV interest among vairuotojams Lietuvoje. Demand in cities such as Vilniuje and Kaune mirrors Czech buyer preferences—comfort, AWD capability and good winter performance matter across the region.
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Driving as Lifestyle
Eva often describes driving as part of her lifestyle: a way to relax, listen to music or podcasts and prepare mentally before races. For Czech car enthusiasts and professionals, her choices underline how athlete needs drive market preferences—robust, comfortable SUVs that handle winter roads and long distances with confidence.
Zdroj: auto
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